The Golden Tree
7 steps to profit by selling wood products
Beginning
The book THE GOLDEN TREE is based on my own experiences of working in wood industry and is supported by practical advices of some of the smartest people I had the opportunity to meet in this business over the years. I wrote this book because I want to share my knowledge with you and assist you at your successful development and selling of wood and wooden products.
You will discover theoretical knowledge about important aspects of entrepreneurship that you need to master in order to be successful. Everything is supported by real cases from practice.
You will find real-life cases and stories that will help you to overcome the challenges and to improve the processes. I am convinced that you will find many inspiring stories in this book.
After all, it is about the stories and thinking of the living legends from wood industry.
7 steps
THE GOLDEN TREE guides you through seven main chapters (steps) that are divided into subchapters. Each step is planned very carefully and it reveals the secrets and approaches of the most successful people in wood industry.

step
Reconsider wood.


step
Give your customers what they want.


step
To negotiate or not to negotiate.


step
Be the first in the mind of your customers.


step
Where are the customers?


step
What and where to sell.


step
Start with the first step.
Why to read The Golden Tree
We live in a world that spins with incredible speed. Demand for wooden products is increasing from day to day, as well as the number of people who try to succeed in wood industry. There are thousands of books that teach you about selling, marketing and branding.
I am aware that I cannot write about such extensive topics in detail. And why would I? Many other authors have already done it. My goal was simply to provide some basic information and to help at searching the additional sources of knowledge on how to succeed in wood industry, where special legalities rule.
THE GOLDEN TREE with its seven steps will help you to determine your own weak points, to overcome your challenges and to fasten a process of becoming a successful part of wood industry.
After all, what is more inspiring than reading the secrets of the most successful people in the industry?

Excerpts from the book
The distance between your dreams and reality is called action.
Unknown
What do they say

We recommend you to read the book
Discover the secrets of the most successful people in wood industry. Find out how the market leaders think and operate and discover what skills are needed to succeed in wood industry.
MY PROMISE
I never promise my friends, my acquaintances and my business partners anything impossible and anything which I would not be able to fulfill. I am a calm person who does not jump into an »empty pool« but realistically stands on the floor.
I can promise you that with me you will get a credible and skilled professional with rich experiences, a person who will help you to better results (personal and business). You will meet a person who is able to connect threads and to knit an intelligent and logical whole. And thanks to the knowledge and experience that I have, this whole can be much better.
Let us knit it together!
Matjaž Šivic

The distance between your dreams and reality is called action.
Unknown
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Matjaž Šivic